The Mississippi Main Street Association (MMSA) announces Lila Carter Winfield of Ridgeland, Miss. as the marketing and outreach specialist for the statewide downtown revitalization organization.
In this role, Winfield will coordinate the statewide organization’s marketing, communication, and outreach efforts which include Main Street members, investors, partners, legislators, municipal officials, media, and the public. She will also serve as MMSA’s primary coordinator for conferences, trainings, and special events.
A Starkville native, Winfield graduated from Mississippi State University in May 2024 with a degree in marketing. She has served as the digital content manager for Visit Mississippi since December 2024.
During her college years, Winfield completed internships with the Mississippi Main Street Association, the Greater Starkville Partnership/Starkville Main Street Association, and Downtown Strategies/Retail Strategies, gaining hands-on experience in community development and destination marketing.
“We are thrilled to welcome Lila to the Main Street team,” said Jeannie Waller Zieren, MMSA Executive Director. “Through her work with Visit Mississippi, Lila has helped market and promote communities and the special places we have all over the state. Her internships with MMSA and Starkville Main Street gave her firsthand experience with managing effective promotions and marketing campaigns. I believe Lila will elevate our statewide marketing efforts to the next level!”
“I am beyond excited to be working with Mississippi Main Street Association, where I will be working in marketing and outreach,” Winfield said. “Main Street has always been so special to me, and I am looking forward to working with the communities in our great state!”