Exxel Outdoors, a brand leader dedicated to creating high-quality products for outdoor recreation, commercial uses, and the U.S. military, is relocating its national warehousing and distribution center from Reno, Nevada, to Tupelo. The project represents a corporate investment of more than $2 million and will create at least 40 jobs.

“Today is an exciting day as Exxel Outdoors announces its plans to establish operations in Mississippi. The company’s decision to locate in Tupelo is a nod to the state’s commitment to maintaining a business environment that encourages companies to locate and expand here. The Mississippi momentum is strong, and I am glad to continue it by adding Exxel Outdoors to our impressive list of economic development wins this year,” said Gov. Tate Reeves.

Exxel Outdoors’ new Tupelo distribution center positions the company closer to the majority of its customers, providing even faster delivery and related services. Additionally, Tupelo provides a strong connection to Exxel’s manufacturing operations in nearby Haleyville, Alabama, where it owns the largest and only major sleeping bag plant in the U.S.

The Mississippi Development Authority is providing assistance through the Mississippi Flexible Tax Incentive, or MFLEX, program. Lee County also is assisting with the project.

“The Mississippi Development Authority and Lee County have provided us with an absolutely stellar experience in bringing our new Tupelo distribution operation to fruition. We look forward to becoming part of Tupelo’s amazing community, with its business-positive leadership and welcoming environment,” said Harry Kazazian, Chairman and CEO, Exxel Outdoors.

Exxel Outdoors’ diversified portfolio includes brands with offerings in various sectors, including outdoor recreation, military, airbeds, and urban travel. Its brands include Kelty, Kelty Tactical, Ultimate Direction, Sierra Designs, Hex, Slumberjack, Wenzel, SJK, and X2O.

“Exxel Outdoors has some of the most recognizable brands of camping gear in the world, and we are excited to welcome them to Tupelo. Their presence will further diversify our local economy and aid in Tupelo’s appeal as a hub for business growth and innovation, said Mayor Todd Jordan, City of Tupelo.

The company will begin hiring immediately.